Coming from a farming background myself (Andrew) where my family was heavily involved in the poultry industry (producing and manufacturing on a large scale) and going to one of the wells recognized agriculture colleges in the UK (Harper Adams) I understand a lot about the agri-food business. In today’s environment, people are becoming increasingly passionate about what they eat and where it comes from. Should you let these things concern you that’s a personal decision but in my opinion, you should care where your food comes from and how it’s produced.